The keynote speaker for iHCI 2011 is Paul Adams.

Paul is a Product Manager at Facebook, where he works on the design and development of new advertising products. He is recognized as a leading thinker on designing social interactions, and spent four years leading user research for Google’s social web projects including Gmail, Mobile and YouTube.

Before Google, Paul worked as a User Experience Consultant at Flow, leading research and design projects for clients including the BBC, The Guardian, Vodafone, UK Government and Betfair. Before Flow, he worked as an Industrial Designer, designing electronic appliances at Dyson and car interiors at Faurecia.

He writes a popular blog at ThinkOutsideIn.com.

In his keynote address Paul will talk about how the web is being rebuilt around people and how businesses will need to adapt to this change. He will also discuss how UX/HCI practitioners are best placed to help businesses navigate this change.